There is no answer to this and anyone who guarantees it is lying.

For any keyword we'd need to look at how competitive it is so how much traffic is there and what is the competition like. If you'd competing against billion dollar companies such as Google, Amazon or Microsoft we have to be realistic, it's going to be tough.

We'd approach an SEO strategy by looking at current rankings and then identifying 'low hanging fruit' - keywords that are just outside page 1. We can work on these to try and get quick wins whilst planning for the long term and keywords that are much further away from page 1.

So how quickly can you get into page 1? It depends!

Of course, it's not easy, it's time consuming but it's available to everyone.

Why we'd recommend using experts is because they have the tools at hand, saving you the need to purchase licences. They work full time at it and can keep up to date with changes and trends and can regularly monitor for any changes and react quickly.

If you're a small business looking for SEO on a budget then we'd recommend our SEO audit that will give you a content strategy plan so you can add content that will have an impact. It doesn't do the technical SEO but it will help and save you money.

SEO (Organic): You earn your spot in the search results through high-quality content and technical optimisation. It is "free" (no cost per click) but requires time and effort to build.

PPC (Paid): You pay for your spot (ads) at the very top of the page. You get instant visibility, but traffic stops the moment you stop paying.

Best Practice: Most businesses use a mix of both—PPC for immediate leads and SEO for long-term sustainable growth.

There are hundreds of factors, but the most common reasons include:

New domain: Search engines trust established sites more; new sites are often in a "sandbox" period.

Lack of content: Your pages may be too thin or do not answer user queries well enough.

Technical errors: Slow loading speeds, mobile unfriendliness, or accidentally blocking Google from crawling your site.

Competition: Competitors may have stronger backlink profiles (more reputable sites linking to them).

Local SEO optimises your online presence to attract more business from relevant local searches (e.g., "plumbers near me" or "coffee shop in [City Name]").

Who needs it: Any business with a physical location or that serves a specific geographic area.

Key action: Claiming and optimising your Google Business Profile is the single most important step for Local SEO.

Consistency is more important than frequency.

Quality over Quantity: One high-quality, comprehensive guide is better than five short, low-value posts.

Freshness: Updating old content is just as important as creating new content. Google rewards content that is kept current with up-to-date years, statistics, and information.

A backlink is a link from another website to yours. Google views these as "votes of confidence."

Authority: If a high-authority site (like a major newspaper or university) links to you, it signals to Google that your information is trustworthy.

Caution: Avoid buying cheap links. Low-quality or spammy backlinks can result in penalties from Google.

This is a framework Google uses to evaluate content quality. It stands for:

Experience (Does the author have first-hand experience?)

Expertise (Is the author an expert on the topic?)

Authoritativeness (Is the website a go-to source for this topic?)

Trustworthiness (Is the site secure, transparent, and accurate?)

Tip: Display author bios and credentials on your blog posts to improve E-E-A-T.

No, but it is evolving.

Shift: Users are moving from "searching for links" to "searching for answers."

Strategy: Instead of just targeting keywords, you must focus on optimising for entities and answers. If AI is generating the answer, you want your brand to be the source it cites.